2019

Our vision: To revolutionize the tea industry! The two of us spent hours blending teas in our shared apartment’s kitchen. The idea: naturally sweet tea made with the highest-quality organic ingredients, packaged in glass jars with a sustainable refill system. We named it something as simple as it is brilliant: TEE IM GLAS.

2020

Before long, we had grown to a team of 10, and we moved into our first beautiful startup office! Of course, production was no longer taking place in the shared apartment’s kitchen, and we moved from the garage to a professional high-rack warehouse!

2022

Ideas for further development just kept pouring out of us, and we knew: You can’t just package tea “better in a jar.” And that’s how they were born—our very own spices! Of course, we needed a new brand name: Since then, we’ve been BESSER IM GLAS.

2023

The brand is growing, and so is the team! With 15 people (and 2 office dogs!) on board, we can hardly believe we're already celebrating our 4th anniversary!

More to come...

Of course, we’re far from running out of ideas! We’re incredibly proud of how long you’ve been with us on this journey, and we’re looking forward to everything that’s still to come!